• Productivity: measuring employees' experience, satisfaction, and engagement to enhance the work environment and increase their productivities.

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• Motivation: getting insights around employees' sentiment to make the required improvements and drive employees' motivations.

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• Empowerment: revealing employee interests, needs, concerns, and aspirations to enable them to deliver innovative business values.

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• Incorporate VoE with VoC: aligning the voice of employees with the voice of customers to improve the customer experience and create positive business outcomes

• Evaluation: assessing the current journey mapping and identifying the gap between the existing customer journey with customer expectations.

• Designing: helping in designing the customer journey map based on customer perspectives and expectations.

• Blueprinting: visualizing the finalized journey map in various formats and communicating it within the entire organization.