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Productivity: measuring employees' experience, satisfaction, and engagement to enhance the work environment and increase their productivities.
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Motivation: getting insights around employees' sentiment to make the required improvements and drive employees' motivations.
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Empowerment: revealing employee interests, needs, concerns, and aspirations to enable them to deliver innovative business values.
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Incorporate VoE with VoC: aligning the voice of employees with the voice of customers to improve the customer experience and create positive business outcomes
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Evaluation: assessing the current journey mapping and identifying the gap between the existing customer journey with customer expectations.
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Designing: helping in designing the customer journey map based on customer perspectives and expectations.
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Blueprinting: visualizing the finalized journey map in various formats and communicating it within the entire organization.

Market Research & Surveys
IBS is offering customized market research for various industries to support businesses and decision making by collecting and analyzing quantitative and qualitative data applying the international research methodologies.

Market Research helps you to
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Anticipate business outcomes and plan your resources.
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Highly customized research projects based on your business requirements and the market standards.
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Unlock a market insight about your business to drive business growth.

What is the benefits of the Market Research
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Strengthening your position in the market by understanding the significant market aspects.
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Discovering your competitors strengths and weaknesses to stay ahead of the competition.
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Identifying the potential opportunities and threats.
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Minimizing any investment risk.

The ROI of Market Research
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Enhancing your marketing communications.
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Sharpening your market targeting.
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Increasing your growth opportunities.
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Support your strategies with updated market data.
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Reduce your potential risk.
Market Research Types:
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Products Testing
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Pricing Research
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Advertising Testing
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Brand Awareness and Reach
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B2B & B2C Research
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Benchmarking