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Market Research & Surveys

IBS is offering customized market research for various industries to support businesses and decision making by collecting and analyzing quantitative and qualitative data applying the international research methodologies.​


Market Research helps you to

  • Anticipate business outcomes and plan your resources.

  • Highly customized research projects based on your business requirements and the market standards. 

  • Unlock a market insight about your business to drive business growth.


What is the benefits of the Market Research

  • Strengthening your position in the market by understanding the significant market aspects.

  • Discovering your competitors strengths and weaknesses to stay ahead of the competition.

  • Identifying the potential opportunities and threats.

  • Minimizing any investment risk.


The ROI of Market Research

  • Enhancing your marketing communications.

  • Sharpening your market targeting.

  •  Increasing your growth opportunities.

  • Support your strategies with updated market data.

  • Reduce your potential risk.

Market Research Types:

  • Products Testing

  • Pricing Research

  • Advertising Testing

  • Brand Awareness and Reach

  • B2B & B2C Research

  • Benchmarking